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If you were to run a psychological analysis of cookbook buyers, you would discover that, to some extent, when someone buys a cookbook what they are really buying is a little dream. That means that when you write and sell a cookbook, you are actually selling a dream. If you pause for a moment to reflect on this you'll see what we mean. There's a whole other side to cookbooks that you've probably never thought about before. And when you understand what lurks below the surface of a cookbook, when you have the advantage of this insight, you'll be well on your way to understanding and knowing how to put together a very successful and profitable cookbook of your own. A cookbook with best seller potential. Cookbooks are actually emotionally charged products. And any seasoned marketer will tell you that emotionally charged products are the best products of all to sell. They sell easily because consumers feel that they have to have them. In this way cookbooks are similar to cosmetics. How many women do you know who have drawers and drawers full of cosmetics - more than they could every use in an entire lifetime, in fact?
When you sell a woman cosmetics, you are selling a promise. A promise that this product will be the answer. This product will make her more beautiful, perhaps make her look younger, fresher, more vibrant. Bring her a little bit closer to idealized perfection. And therefore, for that moment, that little container of cosmetics ultimately holds the promise of happiness. It's a very similar psychology with cookbooks. When you see those gorgeous, tantalizing, mouth-watering pictures.... When you read those delectable descriptions.... When you study that list of exciting ingredients.... You are convinced for the moment that this cookbook is going to make you a better cook. That it will give you the ability to prepare an awesome meal. One that will visually tantalize when it is presented on the plate, one that will satisfy the taste buds and the tummy, one that will provide a rewarding dining experience for you and whomever you are dining with. You'll impress your guests. You'll please your family. You'll feel the personal reward of creating something scrumptious. You'll savor every morsel of your own delicious food. The best marketers will tell you that if you want to be successful in any business, the trick is to "sell the dream". Whether the dream is to throw an awesome dinner party, to plan a romantic dinner for two, or to become famous in the neighborhood as the mom who bakes the best cookies (feeding your reader's competitive side)... there is always a dream. And this is what cookbooks offer the reader, and what the reader is really buying when they buy a cookbook - the dream, and the promise of greater fulfillment. And that is why the cookbook industry is so huge, why cookbook sales are so vigorous, and why the cookbook market is so insatiable. The truly fascinating thing about cookbooks is that the reader may never even make a single recipe from the book, but will still enjoy the book and experience a sense of fulfillment simply by having the cookbook and looking through it. In fact, a large percentage of cookbook buyers report deriving pleasure from cookbooks simply by leisurely flipping through the pages and looking at the recipes! They may never even make a single recipe, yet they take great enjoyment from the book nonetheless. This is especially so if the book contains fabulous photos. That's why your writing style, editorial commentary and non-recipe content is equally as important as the recipes themselves. You are about to get the full rundown on how to write a successful and potentially highly profitable cookbook. This is the definite guide. Whichever stage you happen to be at during any given point in your cookbook writing project, you simply need to flip open this guide for hands-on, practical guidance for exactly what you need to be doing. And if you ever have any questions about writing your cookbook that are not covered in the book, or if you need additional advice, please feel free to contact us so we can help you. We genuinely want to see your cookbook writing project become a success.
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